Apulia in all (the five) senses

Event identity

On the occasion of the event “Apulien mit allen Sinnen” for the Apulia Region, the association Apulier in Berlin asked me to design the identity of communication.
I played a bit with the five senses applied to some typical aspects of the Italian region, and designed the icons to represent them. The colors take inspiration from a field of prickly pears with the sea in the background, to allow a total immersion in the climate of the “heel” of Italy.

The final result was a series of five postcards, one for each sense, a brochure and a notepad, plus several web assets for the online promotion of the event.